The Irish Pubs Global Gathering Event was a huge success, with Irish pub owners from 21 countries attending and a very positive experience for everyone involved.View the Winners
Promotions are about attracting new customers, and keep them coming back. It’s necessary to increase sales and public awareness to mix things up every once in a while and we have five great promotions for your Irish Pub.
Here are five promotions for your Irish Pub.
1. Amateur Night
Connect with a local comedy/improv group and have an amateur comedy night that the comedians will bring friends and family to. Instead of having a typical Karaoke night, mix it up and have ‘Killer Karaoke’ to pick the ‘worst singer’ of the night and hang their photo over the bar. Introduce other contents, instead of just ‘Battle of the Bands’ how about ‘Battle of the DJ’s’ or ‘Battle of the Bartenders.’
2. TV Show Night
Screen a popular TV show on a weeknight. Why not celebrate the introduction of an Irish character onto Glee (Damian McGinty) by making sure all of your customers know that on Tuesday’s they should be watching their favorite show at your Irish Pub. Have special drinks and snacks related to the theme of the show to publicize it as big weekly event.
3. Apartment Night
Send invites/post a sign in an apartment complex nearby for their own special night. This localizes your market. Have a designated night for anyone who presents a utility bill from that address. To make locals feel more at home, introduce new cocktails named after local people and landmarks.
4. Special Event night
Why not try something interesting and have a cocktail making night or a sushi making event where your customers can learn a new skill and have a drink. Market these promotions through Facebook and food and drink societies.
5. The Secret Discount
Have one night where you offer a ‘secret drink’ that is free or half price. Not knowing what drink is on special and letting your customers ‘discover’ a particular whiskey or spirit creating a spirit of speculation and excitement. Once the drink is found, continue the offer for an hour or a promotion suitable to your bar.
Source: Máire McDonnell, Irish Pubs Global