Guerrilla marketing is an advertising strategy that utilizes low-cost unconventional means, such as graffiti and sticker bombing.
The term Guerrilla Marketing is easily traced to Guerrilla Warfare, which utilizes atypical tactic to achieve a goal in a competitive and unforgiving environment.
Your Irish Pub can use an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla-marketing campaigns are unexpected and unconventional, potentially interactive and consumers are targeted in unexpected places with the objective as a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral. These are a few examples you can use to inspire your own Irish pub Guerrilla Marketing campaign.
Do you want to be known for the fresh high quality of your products? Perhaps your specialty of ‘authentic Fish and Chips?’ This ad features a backdrop with live fish swimming around the plate, proclaiming ‘Fresh As Can Be’.
- Folgers Manhole: - Use what is in your local area. Folgers pasted a coffee cup over a manhole, using the steam from an underground subway to their advantage. Do you want to be known for a hot bowl of soup? make a custom sticker to fit your surrounding area and stand out.
- Hot Wings: - Le Cactus restaurant-bar communicated the burning effect of spicy wings by putting stickers featuring the face of a men screaming on the rear window of taxis. The man’s tongue is superimposed on the central brake light, creating the effect of extreme heat.
- All You Can Eat:- Get creative with road signs, like this ‘All You Can Eat’ feature on the way to a restauran
- Pasta: - It’s important to put your own spin on creativity, and use what is available to you in your local area that will make an impact, like Mondo Pasta did to promote their restaurant, ‘So Good you cant let go’ is their catchphrase.
- Beer: - People are already holding on to poles, so why not stick a custom designed beer on it with the name and stop to get off at to go to your bar. This advertisement will get more notice and be more of a talking point than a 2D advertisement.
Source: Máire McDonnell, Irish Pubs Global