Monthly Archives: September 2009

||September
30 09, 2009

5 Ways to use Twitter to Kill your Bar Business

Most of you by now are using Twitter in some capacity for your business. If you're not, you should be! Twitter affords a bar owner tremendous opportunities to grow their business, engage with present and prospective customers, show the personal side of your business and build some links to your bar blog or bar website. Ok, these are some of the recommended ways to use Twitter. On the other hand, just as quickly (actually quicker) as you can build your business on Twitter, you can destroy it. This is a great article showing you 5 easy ways to kill your business on Twitter! Full Article Here

29 09, 2009

What to Consider When Selecting a Bar Consultant

Perhaps you have never thought of hiring a consultant to help you with the things you need to get done, but the services they can provide to you are very important for you to thrive as a bar owner!  One of the most important things a bar consultant can do to help you in opening a bar or improve your existing one is to prepare a bar management plan that includes a detailed report of your bar business plan, future expenses and targeted profits. Who would pass up the chance to work with someone who can help you conceptualize new bar management techniques, leading to greater levels of revenue?  In addition, a bar consultant can help you reduce your startup costs by assisting you in the selection of an ideal property to set up shop.  Working with a bar consultant can be the “in” you need to have access to listings of properties for lease or sale at very reasonable prices. […]

29 09, 2009

Pints of Beer to get Smaller

UK Drinkers will soon be popping into their local for two-thirds of a pint. The Government is calling time on more than 300 years of history by relaxing rules on pub glass sizes. Under changes announced yesterday, two-thirds of a pint will become an official measure in bars and restaurants. Currently only pints, halves and a third of a pint can be served legally. Industry leaders hope the two-thirds pint - known as a schooner in Australia - will revive flagging business. The British Beer and Pub Association said: "We see it as a way of increasing consumer choice, especially for speciality beers. Some of these are higher strength and it may be more appropriate to drink less than a pint. The new measure is also aimed at women who think a half is too small and a pint too [...]

29 09, 2009

How to Research Local Bar Competition

Knowing how to research local competition is essential for any bar owner looking to create a bar business plan.  Owning and operating a nightclub or bar is not one big party, though people on the outside may think it is.  Staying one step up on your competition can be a serious challenge, but certainly not impossible.  The only way your bar management techniques will help you thrive after opening a bar, though, is if you understand what your successful competitors are doing.  This involves understanding who their client base is, where they market themselves and what aspects influence their choices. Understanding your competition is important in any business, but concerning the bar and nightclub industry, it is essential for your success after opening a bar.  The very first step you need to take is to gain a true understanding of [...]

26 09, 2009

Free Hugs: One Restaurant’s feel good business tactic

I love this new twist on giving things away and the old tired promotions that we have become blinkered to: The Barbeque Joint in North Charleston is serving up more than just pork platters. In an effort to fatten up business, the restaurant's owner decided to run a coupon for free hugs."We were sitting around thinking of something to do. We've done buy one get ones and that type of stuff, and didn't get a whole lot of response from it - or at least not new people. So, I thought well we're placing the ad anyways - it would be funny," said Cloud. Customers say they are hog wild over the idea. "I would totally use this coupon just because it shows the atmosphere here...that it's fun," said Christine Stewart, a first-time customer. Cloud said he has been getting similar responses [...]

26 09, 2009

Free Hugs: One Restaurant's feel good business tactic

I love this new twist on giving things away and the old tired promotions that we have become blinkered to: The Barbeque Joint in North Charleston is serving up more than just pork platters. In an effort to fatten up business, the restaurant's owner decided to run a coupon for free hugs."We were sitting around thinking of something to do. We've done buy one get ones and that type of stuff, and didn't get a whole lot of response from it - or at least not new people. So, I thought well we're placing the ad anyways - it would be funny," said Cloud. Customers say they are hog wild over the idea. "I would totally use this coupon just because it shows the atmosphere here...that it's fun," said Christine Stewart, a first-time customer. Cloud said he has been getting similar responses [...]

26 09, 2009

What’s the Difference between Service & Civility?

Whether your staff know it or not, there is a difference between Service & Civilty and the difference is significant. The more I eat out and the more I try out new bars, the more I realise that staff need to be trained in the differences. Civility is defined as a polite act or expression. It's when staff say hello, or smile and bid you farewell on your way out the door. I expect this civility and I always make sure that I reciprocate out of "civility". This is an expected part of life. It's not unique to the service industry and should be something we all do every day. This is not service and I don't pay for it. Service is what I pay for. Service is the additional tasks unique to the establishment and industry. It's the taking [...]

26 09, 2009

What's the Difference between Service & Civility?

Whether your staff know it or not, there is a difference between Service & Civilty and the difference is significant. The more I eat out and the more I try out new bars, the more I realise that staff need to be trained in the differences. Civility is defined as a polite act or expression. It's when staff say hello, or smile and bid you farewell on your way out the door. I expect this civility and I always make sure that I reciprocate out of "civility". This is an expected part of life. It's not unique to the service industry and should be something we all do every day. This is not service and I don't pay for it. Service is what I pay for. Service is the additional tasks unique to the establishment and industry. It's the taking [...]

25 09, 2009

5 Ways to Reduce Theft in your Bar

I once read the results of a survey that said 20% of bar owners said they had been the victim of theft in some form or another. It went on to say that the other 80% were either lying or not aware of just how widespread theft and fraud in this industry is. In an average week, I work with 5 or 6 Hospitality Business owners in identifying stock and cash losses and implementing simple effective procedures to Identify when theft is occurring, Eliminate the losses once identified, and Implement a procedure to prevent it from happening again. It never fails to amaze me as to the level of complacency that exists and the potential that exists for significant losses. Follow these steps and you’ll reduce the risks in your business: 1. Standardise your Systems Sounds complicated but this simply means that every critical action in your business needs a standard system and method. Take your Cash Reconciliation of your Tills at the end of the night. If you don’t follow a certain system, you won’t get your reports, your tills won’t be zeroed for the next shift and you won’t know if cash takings are down. The same applies to every other action in the running of your business. Document your House Standards and train each staff member so that everyone completes a task the same way. Once staff members have been trained, a standard is in place and it will become easier to monitor staff performance. […]

24 09, 2009

How to Get Repeat Business With Free Wi-Fi

Do you remember a time (not too long ago) when wireless internet access in bars and restaurants was a novelty? We’re not talking about ten years ago, we’re talking about three or four years ago. Next came the common practice of charging exorbitant fees for access to a slow speed connection that was intermittent at best. Thankfully, most bars and restaurants have realised (maybe forced into realising…) that free public wifi is a decision maker for customers faced with the option of two different locations. Free public wifi makes my life easier and it can make your life easier by bringing in extra customers at very low cost to you. While higher end hotels are still opting for charging for 24 hour wifi access in light of decreasing room rates, nobody is going to pay $9.95-$29.95 to access their emails while they have a mid morning coffee. […]