Monthly Archives: October 2009

||October
25 10, 2009

Increase Wine sales with this one simple menu change

If you sell wine in your business, there is a simple way that you can increase wine sales today. I was reminded of this on a recent visit to The Wine Guy Wine Shop in Gahanna, Ohio. The Wine Guy Shop is a retail wine store with a bar and dining facilities. There's something special about sitting in the middle of a wine store surrounded by wines from around the world while snacking on tapas and trying a selection of wines. Many customers are afraid of wines and feel intimidated by the range of wines on a menu, the price variations, the regions and don't want to look foolish if they make a poor choice. To overcome this, the Wine Guy Wine Shop has arranged their wine menu into "flights" instead of regions or price ranges. Wine Flights are basically [...]

23 10, 2009

Could a dating couple bankrupt your business?

It's bad enough when you have a thieving staff member or a manager that thinks it's their right to fiddle the accounts while they line their pockets, but it's double the trouble when the staff member and manager collude to defraud you and your business. It's more common than you think and a recent conversation with an industry consultant reminded me that you can never underestimate the potential for fraud in the bar. Here are a few methods of collusion that you should be aware of: Boyfriend & Girlfriend The classic "couple on a mission" who can cover for one another, aid each other and double the chances of you losing money and liquid assets in a short space of time. Some bars and restaurants do not allow staff members to date and don't emply married couples. A difficult thing [...]

23 10, 2009

A woman’s handbag is an extension of herself

A woman's handbag is an extension of herself. I have yet to find a woman who disagrees with that statement! It is the place where she stores her arsenal of makeup, her range of sprays and beauty tools, spare shoes, brushes, small pets and the odd piece of furniture or two...There is nowhere she won't go without her handbag and she considers it a fifth limb. 50% of your customers are probably of the female variety, so would you allow female customers into your bar or restaurant only to insist they sit on the floor? I don't think so. If you want to wow your female customers, then don't ask them to place their handbags on the floor either. When I was a Trainee Hotel Manager in Adare Manor, in Limerick back in the 1990s, Chef Marco Pierre White was [...]

23 10, 2009

A woman's handbag is an extension of herself

A woman's handbag is an extension of herself. I have yet to find a woman who disagrees with that statement! It is the place where she stores her arsenal of makeup, her range of sprays and beauty tools, spare shoes, brushes, small pets and the odd piece of furniture or two...There is nowhere she won't go without her handbag and she considers it a fifth limb. 50% of your customers are probably of the female variety, so would you allow female customers into your bar or restaurant only to insist they sit on the floor? I don't think so. If you want to wow your female customers, then don't ask them to place their handbags on the floor either. When I was a Trainee Hotel Manager in Adare Manor, in Limerick back in the 1990s, Chef Marco Pierre White was [...]

21 10, 2009

When is it okay to NOT over-deliver for your customers?

Sometimes over-delivering for your customers can cost you money without any upside for your business. How do you know when to over-deliver and when not to? My quick little video will let you know! Can't see this video? Click here

21 10, 2009

Help your customers find your power outlets!

Every time I walk into a bar or cafe with my laptop, you'll find me walking around staring at the floor looking for a power outlet ("socket" for my European friends). I'm not the only one. If you offer Wi-Fi (and any regular reader of this blog will know that I think you should), then five minutes spent observing the to-ing and fro-ing will show you countless other customers doing the same. It's not a big problem until you start tripping over things you haven't been watching out for and get accused of staring at people's legs when all you want to do is get to a power supply before the twenty open windows on your computer that you've been meaning to save crash and disappear. The Cafe I used as my office today have decided to make life that [...]

20 10, 2009

I love the new Jameson Whiskey Commercial!

There's a great Jameson Whiskey commercial airing in the US right now and in my opinion is one of the best they have come up with in quite a while. Puts them in the same league as the old Guinness commercials that were so loved! Can't see this video? Click here

20 10, 2009

Is your bar/restaurant a one night stand?

What has my marriage got to do with your bar or restaurant? Lots. Some businesses have a marriage like connection with their customers, yet others don't even get a second date with their patrons. Is your business a one night stand? Check out my video to find out! Can't see this video? Click here

20 10, 2009

10 ways to get rid of customers you don’t want

So, most of the posts here so far have either been about how to get more customers or what I find disgusting, but something I haven't yet mentioned is how to get rid of customers! Yes, you read correctly. Every bar and restaurant has customers they don't want, just aren't worth the effort or you've just had a bad day and want to go home, so here are 10 ways to get rid of customers you don't want today. Chances are any of these points will have customers moving towards the door rather quickly: Seat 6 customers at a table for 2 because "it's the only table you have left". Be within earshot of the customers when you mention the rash you can't get rid of to other servers. Open all the windows and doors to "air the restaurant" when [...]

20 10, 2009

10 ways to get rid of customers you don't want

So, most of the posts here so far have either been about how to get more customers or what I find disgusting, but something I haven't yet mentioned is how to get rid of customers! Yes, you read correctly. Every bar and restaurant has customers they don't want, just aren't worth the effort or you've just had a bad day and want to go home, so here are 10 ways to get rid of customers you don't want today. Chances are any of these points will have customers moving towards the door rather quickly: Seat 6 customers at a table for 2 because "it's the only table you have left". Be within earshot of the customers when you mention the rash you can't get rid of to other servers. Open all the windows and doors to "air the restaurant" when [...]