Monthly Archives: August 2010

||August
24 08, 2010

Welcoming our special guest, Rory Guinness

With only a month to go, we're getting very excited here in the Irish Pubs Global office in Galway - it's a hub of activity as we prepare to greet the bar owners who are coming in from all over the world for our convention. Of course, it won't be just bar owners and managers who are coming - we're also excited about our presenters and special guests. One of our special guests is Rory Guinness, an eight-generation member of the world's most famous brewing family! Rory will be the guest of honour at our gala dinner on the 22nd of September. He'll be giving a chat on the history of his famous family and their Dublin-born global business. And no better man to do it: Rory is the author of "The World of Guinness", published as part [...]

24 08, 2010

Video: Stop making your customers search for you

As more and more businesses attempt to connect with their customers using social media channels, more and more bars, restaurants and cafes are making basic errors that end up preventing any type of connection at all. This video was prompted by a recent visit to a local cafe, but is one that I’ve been wanting to make for some time. Would love to get your feedback below too. Watch the video. The clothing chain Forever 21 have got it right with their social media references, including the URL on all their advertising for their Facebook Page, Twitter Page and Blog:

24 08, 2010

Fill ‘er up – with whisky!

It looks like there’s a whole new meaning to the phrases “tanked up” and “drink driving” after an Irish scientist has perfected a green way to fuel cars with Scotch. While it’s a far cry from rocket fuel at this stage, it appears that the biofuel made from the by-products of Scotch whisky distillation is just as effective as normal petrol and just as easy on the engine, which requires no modifications. He has patented the process and is currently working with drinks giant Diageo — which owns the Guinness brand — to look at future partnerships with the oil industry to develop the fuel as an alternative to petrol. It could get confusing when filling the car up, not knowing whether to fill up your glass or the car… Full (Great) Story here

24 08, 2010

Fill 'er up – with whisky!

It looks like there’s a whole new meaning to the phrases “tanked up” and “drink driving” after an Irish scientist has perfected a green way to fuel cars with Scotch. While it’s a far cry from rocket fuel at this stage, it appears that the biofuel made from the by-products of Scotch whisky distillation is just as effective as normal petrol and just as easy on the engine, which requires no modifications. He has patented the process and is currently working with drinks giant Diageo — which owns the Guinness brand — to look at future partnerships with the oil industry to develop the fuel as an alternative to petrol. It could get confusing when filling the car up, not knowing whether to fill up your glass or the car… Full (Great) Story here

24 08, 2010

The biggest mistake you can make when running a promotion

Running Promotions isn’t easy, but there is a formula as you have seen from the last couple of videos in the promotional series. In this video I will show you to avoid the biggest promotion mistakes. Watch the video. By the way, 180+ promotional Strategies and some AMAZING bonuses are now on sale and you’ll find details of the Bar Promotion Toolkit by clicking the image below:

19 08, 2010

We launched our programme in Galway…

Here in our Galway office, excitement is building about our upcoming convention. This week, we launched our programme in the Galway Chamber of Commerce - it was a chance to tell our neighbours about what we were planning, and also to ask them to be sure to invite their pub-owning friends and family members over to join us for what is sure to be both a really useful business event and a lot of fun. Do plan to join us in Galway from 21st - 23rd September. See our brochure, and you can also book online on our website. Of course we took photos of the day! You can see them up on our Facebook page. And we got a nice writeup in the Galway Independent: Pub owners accustomed to propping up the bar will descend on Galway next month [...]

10 08, 2010

Bartenders replaced by self-service

It started in Ireland (shocker) and has now made it’s way to the shores of the US and not co-incidentally to one of the most familiar Irish outposts to thousands of emigrants: Boston. What am I talking about? The Pour-Your-Own-Beer Tables that Guinness trialled in Ireland last year to great success have now made it to the Littlest Bar in Boston. Never have you ever seen such a high tech setup: patrons give their credit cards to the bartender, who turns on the table-mounted taps. After two beers, the system pauses and the bartender pops by to make sure no one is too inebriated to keep drinking. The Littlest Bar currently offers self-serve Smithwick’s and Guinness with a bartender available to show you how to pour the latter. Personally I think it’s a bit gimmicky and the only reason these tables appear [...]

10 08, 2010

Download: Bar Promotion Planner

As promised last week, I am bring you a great free tool today: A Bar Promotion Planner that makes use of the “Fill Your Bar Formula” detailed in the last video. This great Planner will help you plan, promote and build traction with each and every promotion. In addition to the Bar Promotion Planner, watch my second video with instructions on how to use the formula to build your community and gain traction in your business starting today.

2 08, 2010

Video: The “Fill Your Bar” Formula

Over the past four months, I’ve been researching the strategies used by the most successful bars to keep their bar full. I wanted to know what promotions or tactics were being used by these businesses to remain profitable and full despite the downturn in the economy. The results surprised me. Mainly because virtually ALL successful bars that I researched were using the same formula to fill their bar every night. The formula is simple, yet highly effective and can be used by ANY bar, in any market anywhere. I’ve put together this video to explain the formula in more detail. I hope you enjoy it. Watch the video.

2 08, 2010

Video: The "Fill Your Bar" Formula

Over the past four months, I’ve been researching the strategies used by the most successful bars to keep their bar full. I wanted to know what promotions or tactics were being used by these businesses to remain profitable and full despite the downturn in the economy. The results surprised me. Mainly because virtually ALL successful bars that I researched were using the same formula to fill their bar every night. The formula is simple, yet highly effective and can be used by ANY bar, in any market anywhere. I’ve put together this video to explain the formula in more detail. I hope you enjoy it. Watch the video.