Monthly Archives: August 2013

||August
26 08, 2013

Facebook Places for your Irish Pub

“FACEBOOK PLACES” IS A FEATURE THAT LETS USERS “CHECK IN” AND “TAG” FRIENDS THEY ARE WITH ON FACEBOOK THROUGH THEIR SMARTPHONE TO LET A USER’S FRIENDS KNOW WHERE THEY ARE AT THAT POINT IN TIME. Facebook Places lets your customers share their location, see which friends are in the local area, and discover new places by following where others from their social network have checked in, while allowing you to gather real-time stats about your customers. 78% of us now make purchasing decisions based on peer recommendations, and ‘checking in’ is a subtle invitation, and recommendation, to all friends in their Facebook network. Brendan’s Irish Pub in California recently introduced a new menu item: Chicken Pot-Pie. A Facebook fan jokingly asked if the restaurant would delivery one to her home since she’d recently broken her foot, and Brendan’s Irish Pub responded [...]

26 08, 2013

Irish Pub Promotions

PROMOTIONS ARE ABOUT ATTRACTING NEW CUSTOMERS, AND KEEP THEM COMING BACK. IT’S NECESSARY TO INCREASE SALES AND PUBLIC AWARENESS TO MIX THINGS UP EVERY ONCE IN A WHILE AND WE HAVE FIVE GREAT PROMOTIONS FOR YOUR IRISH PUB. Here are five promotions for your Irish Pub. 1. Amateur Night Connect with a local comedy/improv group and have an amateur comedy night that the comedians will bring friends and family to. Instead of having a typical Karaoke night, mix it up and have ‘Killer Karaoke’ to pick the ‘worst singer’ of the night and hang their photo over the bar. Introduce other contents, instead of just ‘Battle of the Bands’ how about ‘Battle of the DJ’s’ or ‘Battle of the Bartenders.’ 2. TV Show Night Screen a popular TV show on a weeknight. Why not celebrate the introduction of an Irish [...]

26 08, 2013

Google Analytics for your Irish pubs website

ONLINE STATISTICS, THE COLLECTION, ANALYSIS AND INTERPRETATION OF DATA, IS PART AND PARCEL OF EVERY SUCCESSFUL BUSINESS RUNNING TODAY ON THE INTERNET. Whether you are checking to see how many hits a single page is getting or how many people are interested in your site altogether, correlating these stats is both time consuming and cumbersome. Thankfully Google Analytics makes life easier. Prior to Google Analytics, gathering stats proved costly. Expensive software was used to retrieve the information, which was both limited in scope and unable to differentiate between real users and ‘bots’ (used to track keywords entered into the internet). Google has levelled the playing field by providing a package, which collects ‘live’ stats and is very easily understood. Google Analytics provides such information as the current location of a user, which operating system (Windows, Mac OS X or Linux etc.) [...]

26 08, 2013

Hans up for a pint – A talk with Irish Pub Owner Hans Andreasen

Hans Andreasen, who is based in Torshavan, the Capital of Faroe Islands, has been a publican for well over twenty years. Before starting a successful Irish Pub, hans tested the litmus with a Karaoke Bar, which he owned for over seven years. When it comes to the reason as to why open an Irish pub in his homeland, Hans says; “over the years, I did a lot of travelling, either it was in Denmark, Scotland, England or Ireland. I always thought that the Irish Pub was special. You find a lot of atmosphere in an Irish pub.” Expanding on this, Hans feels that what makes his pub unique to the region is down to the aesthetics of an Irish pub, which sets it apart; “Everywhere else in Torshavn, the pubs, they are just big rooms and you can see everyone, [...]

26 08, 2013

How Irish Pubs Can Use Foursquare Effectively

Your Irish Pub needs to check out Foursquare.com. Foursquare recently passed one billion check-ins; millions of times a day, people use Foursquare to check in and share where they are. Whether checking out a new Irish Pub or connecting and meeting up with new friends, they are chronicling and  sharing their adventure. As an Irish Pub on Foursquare, you can be a big part of that experience and use it to your advantage as an effective business tool to attract, reward, and engage customers in ways that were never possible before. The most successful organizations that utilize Foursquare, to spread their brand virally, get creative with their campaigns. Jimmy Choo organized a real-time treasure hunt around London via Foursquare, called Catch-a-Choo. One pair of Jimmy Choo trainers checked in at various locations and those who follow the campaign and arrived at one of the trendy [...]

26 08, 2013

Online Presence for your Irish Pub

If your Irish Pub doesn't have a strong online presence, you are missing out on a substantial amount of potential customers.  Your Irish pub or restaurant should consider The National Restaurant Association found that almost 40% of all restaurant customers will visit the restaurant’s website before they dine there for the first time. If you Google, ‘Best First Date Bar,’ ‘Best Nightlife’ or even ‘Irish Pub’ in your city, what comes up? Quite often the results are questions on forums, blogs, or reviews where local people give their opinions. This is the place you can make your mark, make sure there is a comment suggesting your Irish Pub for these top searches. If the top searches are blogs or official websites, it is in your own interest to contact the writers and ask them to stop by for a free drink to [...]

26 08, 2013

Cost: Five Small Changes for Increased Profit

THE DIFFERENCE BETWEEN A BOSS AND A LEADER IS THAT WHEN A BOSS SAYS, “GO!” A LEADER SAYS “LETS GO!” YOU CAN LEAD YOUR IRISH PUB TEAM WITH FIVE SMALL CHANGES TO CUT COSTS AND INCREASE PROFITS. 1. Consolidate purchases with a prime vendor arrangement. Consolidating the majority of purchases with one supplier tends to offer the opportunity to lower overall food prices and costs. Prime vendor relationships can be structured in many ways but most operate on a cost plus basis. 2. Audit first and last 15 – 30 minutes of every shift. “Work expands so as to fill the time available for its completion.” In restaurants, you can often tell if employees have too much time by noticing their pace and sense of urgency during the beginning and end of shifts, where a leisurely pace indicates they could [...]

26 08, 2013

Game Mechanics Employed in Your Irish Pub

Game mechanics underlie the addictive nature of so many activities. Facebook, YouTube, Foursquare and Loyalty Card Schemes, to name a few, employ varying game mechanics or ‘tools’ to keep people hooked. Game Mechanics are something which companies are trying to bring into the business world. These companies are deploying reward and competitive tactics commonly found in the gaming world to make tasks such as management training, data entry and brainstorming seem less like work. Employees receive points or badges for completing jobs or meeting time limits for assignments, and use leaderboards, which let players view one another’s scores, to encourage friendly competition and motivate performance. This “gamification” of the workplace, or “enterprise gamification” is a fast-growing business. Companies have used digital games for a number of years to help market products to consumers and build brand loyalty. We will explore [...]

26 08, 2013

Interview questions for your Irish pub

AN INTERVIEW FOR YOUR IRISH PUB IS THE FIRST SNAPSHOT OF YOUR NEW STAFF. An interview for your Irish Pub is the first snapshot of your new staff.Here are some interview questions you can use to steer the conversation to get an honest picture of your newest employee. 1. Tell me about yourself? This open question lets you see the candidates’ personality, communication and engagement skills and personality when responding to a general question. 2. How do you handle working with a difficult colleague? This is an opportunity to mention a tough but typical situation that will come up at your bar and assess how they would respond and approach the problem. 3. What makes an Irish pub different? If the candidate understands the atmosphere and brand of your Irish Pub, there is a greater likelihood they will be able to increase profits by representing the [...]

13 08, 2013

Get your Irish Pub Started with RSS Feeds

What is RSS? From a technical point of view it stands for RDF Site Summary, but it is more popularly know as Really Simple Syndication.  RSS is method for syndicating updated website content, everything from headline news through to podcasts without having to visit the website you have taken the RSS feed from. Content is accessed using a variety of methods; such as a browser like Firefox or Safari, via a smartphone reader application such as Feeddler Reader Pro, you can even access them through some email services. An example of this can be seen on the Irish Pubs Global website, which provides news stories to an RSS directory and automatically distributes our featured articles across the Internet. To access these articles, click on the button shown in the picture below, which is located on our homepage and from there you [...]