Monthly Archives: November 2013

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26 11, 2013

Irish Pubs can learn from Starbucks this Holiday Season

Starbucks is the largest coffee-house company in the world, and by emulating a few of their tactics your Irish Pub could increase revenue this holiday season. Starbucks creates a sense of anticipation for the holiday season; with its iconic festive Red Cup’s, which launch the introduction of limited offer products like eggnog and gingerbread lattes, something which your Irish Pub could replicate. To emphasis their new drinks they offer ‘buy one get one free’ promotion days so everyone gets a taste; rather then 50% off and suggesting their product is worth half of its full mark value, it encourages customers to bring along a friend. They began the 12 days of Christmas on December 1st, with an offer on a food item, music or drink each day. Is your Irish Pub offering seasonal menu’s? Starbucks doesn’t only attract and retain customers by promotions in store, [...]

12 11, 2013

Thanksgiving Ideas For Your Irish Pub

THANKSGIVING IS AN OVERINDULGENT TIME OF EXCESSIVE DRINK AND FOOD: WHAT BETTER PLATFORM TO INCREASE REVENUE IN YOUR IRISH PUB? IT IS THE PERFECT OPPORTUNITY TO TRY SOMETHING UNTRADITIONAL AT A TRADITIONAL TIME, AND DOING SOMETHING UNIQUE WILL MAKE A SPLASH IN TRADITIONAL AND SOCIAL MEDIA, WHICH IS EXACTLY WHAT IRISH PUBS GLOBAL CHAPTER PRESIDENT PAUL HURLEY DID. For Thanksgiving, Paul served up a vodka turkey dish, something you can eat and drink at the same time, in his Manhattan Irish pub, O’Casey’s Tavern. The birds are injected with 100-proof Georgi vodka, with an ounce of apple, peach, orange and cherry vodka in every bite; a recipe, which he says was invented by his mother in Ireland over 15 years ago. The retail price of the meal is $29.95 and includes a hefty serving of vodka sauced turkey, sage and sausage [...]