Monthly Archives: August 2017

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31 08, 2017

Urban Brewing opens at the CHQ Building in Dublin

Urban Brewing, a new venture from Carlow Brewing Company, has officially opened at the CHQ Building in Dublin. Dublin’s newest craft brewery, bar and restaurant has made its home in 1,000 square metres of a restored 19th century bonded warehouse (previously known as Stack A) where precious cargo like wine, tobacco, tea and spirits were once stored in the city’s docklands. Seamus O’Hara, CEO of Carlow Brewing Company, explained why Urban Brewing is a logical next step for the business, “The brewery celebrated a landmark 21st birthday this year, and similar to any young adult making their way in the big city, we are excited, enthusiastic, and admittedly a little nervous about our new home from home in Dublin! Urban Brewing has been a dream of the brewery team for a long time, but we needed to wait for the [...]

30 08, 2017

West Cork Named As Ireland’s Premier Foodie Destination

The Restaurants Association of Ireland is delighted to declare West Cork as the winners of Foodie Destinations 2017. The winner was announced at an event held in the Headfort Arms Hotel in the home of last year’s winners Boyne Valley on 29th August. After a rigorous few weeks of applications, regional judging visits and over 10,000 online votes, West Cork was declared the winner after beating out some of the best finalists the competition has seen to date. From events and programmes like the annual Taste of West Cork Food Festival and Cork Character Cafes, to the pride and passion that West Cork food producers and retailers have about their locally made products, they have set the benchmark for food tourism in Ireland. The top five finalists in this year’s Foodie Destinations competition are as follows; West Cork Boyne Valley [...]

30 08, 2017

Introducing our fantastic two-day event lineup in Dublin for October 2017

Irish Whiskey Museum tour and tasting This is an exciting must-see attraction for anyone in the drinks or Irish hospitality business. Learn the origins of Irish whiskey, its rise to glory and its dramatic fall and discover its global revival through some of the new Irish whiskey brands. Enjoy the entertaining and knowledgeable guides who will bring you through the ages of Irish whiskey. A fully guided tour will be followed by a tutored tasting of 4 Irish whiskeys before you blend your own miniature (30ml) personalised bottle of whiskey to take home where you can pass on your knowledge to staff and customers. More info  Dalcassian Wines and Spirits Mixology Masterclass at Zozimus Hosted at Zozimus, one of Dublin’s premier, modern, cocktail bars, this exclusive masterclass will give attendees an opportunity to learn about some of the new Irish drinks brands which are blazing [...]

24 08, 2017

5 tips to help increase sales in your Irish pub

5 helpful ideas that may help you increase sales from Brandx.ie, the Irish hospitality marketing experts specialising in all areas of Digital, Creative and Branding for Irish Pubs and Bars. Focus on Your Audience Hospitality is a service industry, but owners and managers often mistakenly target people who are out of their markets. Irish bars survive on returning customers, so your promotions must appeal to your core customers and newcomers who appreciate the kind of operation you’re running. Your neighbourhood bar probably won’t appeal to multimillionaire entrepreneurs unless they’re local eccentrics. By the same token, local factory workers aren’t likely to respond to upscale promotions that feature drinks made from pricey, top-shelf liquors and exotic ingredients. Irish bars need to be seen to promote Irish drinks, even if the order at the bar is more conventional. If you’re targeting corporate [...]

17 08, 2017

Pearse Lyons Distillery at St. James set to open in September

Pearse Lyons Distillery at St. James, Dublin’s new boutique Irish Whiskey experience located in the heart of The Liberties, is now open to the public. Acquired in 2013 by Pearse and Deirdre Lyons, the property had many previous incarnations, including a lighting shop. Pearse, Dublin born, has strong family connections to The Liberties and St. James Church, which compelled the Lyons family to purchase the site and transform it into Dublin’s newest visitor attraction. “Pearse’s family lived, worked and did everything in the area,” said Deirdre, director of corporate image and design at Pearse Lyons Distillery. “Five generations on his mother’s side, the Dunnes, traded as coopers — it was in the DNA, if you like.” In 1948, his grandfather, John Hubert Lyons, was one of the last people buried in the graveyard at St. James. Pearse holds a Ph.D. [...]

4 08, 2017

The Irish Brewers Association 2016 annual Beer Market Report for Ireland

To mark International Beer Day, 4th August, the Irish Brewers Association (IBA) has released its 2016 annual Beer Market Report for Ireland. The report shows Irish beer exports were valued at over €280 million, up 23% in two years with 40% of beer produced in Ireland being exported.   Beer remains Ireland’s most popular alcoholic drink, with a 46.2% market share, a trend that has remained steady for the past six years. The report looks at consumption across the various types of beer – lager, stout and ale. It shows that in 2016 a higher percentage of consumers were drinking lager than in 2015 (up from 60.4% to 60.9%). The craft beer sector revolution is continuing with an estimated 3.4% of total beer market share in 2016, up from 2.5% in 2015. Overall beer production declined marginally by just under 1%. In addition, [...]

1 08, 2017

Introducing Von Hallers Gin

Born in one of the world’s oldest botanical gardens in Göttingen, Germany and slow-distilled at The Shed Distillery in Drumshanbo, Co. Leitrim, Von Hallers Gin is a new legend in the making. Just over a year ago Drumshanbo Gunpowder Irish Gin took Ireland by storm and now its curious creator, PJ Rigney, has embarked on an extraordinary new botanical journey with his good German friend, Count Carl Von Hardenberg Jr. Carl came over to Ireland to learn hand-distillation at The Shed Distillery in Drumshanbo, Co. Leitrim, where he discovered Irish botanicals and distilling with gleaming medieval copper pot stills.  He developed a close attachment to the wild North West of Ireland and upon his return to Germany he began to dream of a recipe that would combine the meticulous approach of his homeland with the freedom and inventiveness of Ireland. [...]