5 helpful ideas that may help you increase sales from Brandx.ie, the Irish hospitality marketing experts specialising in all areas of Digital, Creative and Branding for Irish Pubs and Bars.
Focus on Your Audience
Hospitality is a service industry, but owners and managers often mistakenly target people who are out of their markets. Irish bars survive on returning customers, so your promotions must appeal to your core customers and newcomers who appreciate the kind of operation you’re running. Your neighbourhood bar probably won’t appeal to multimillionaire entrepreneurs unless they’re local eccentrics. By the same token, local factory workers aren’t likely to respond to upscale promotions that feature drinks made from pricey, top-shelf liquors and exotic ingredients. Irish bars need to be seen to promote Irish drinks, even if the order at the bar is more conventional.
If you’re targeting corporate crowds, your marketing strategy might focus on menu-driven promotions, social media-promoted meet-and-greets, theme nights, wine/beer tastings and games that attract a range of business customers including those who might not want to drink but want to network with friends and associates.
Define Your Goals
Once you define your goals, you’re ready to assess marketing ideas based on whether they can accomplish the goals that you want to reach while remaining affordable and doable.
What do you want to achieve?
Creating buzz among the members of targeted groups — corporate types, hipsters, club kids, neighbourhood sports fans and other demographic targets
Topping what your competitors are doing
Getting people to arrive earlier and leave later
Convincing people to spend more money on food or branded spirits
Celebrating occasions and milestones at your bar
Fostering a lively, convivial atmosphere
Giving customers a way to give back to the community
Introducing new drinks, foods or entertainment options
Holding promotions with just a general sense of increasing business is a recipe for failure. You need to set some measurable goals to make bar promotions worthwhile.
Get Ideas from Customers
Your existing customers are your best resource when planning promotions, so ask your best customers for promotional ideas that they’d enjoy. If you have a neighbourhood bar, your customers might enjoy a budget beer night or gaming tournament. Depending on your customers, you might host a pool tournament, trivia contest or social media game, such as a scavenger hunt or treasure quest. Try and add some “Irishness” to the design and content.
It’s worth investing in some high-quality design – it can be used for many things either online or onsite within your Bar or Pub.
Attract the ”Social” Crowd
Socially active customers are particularly effective for bars. Social’s (Facebook, Twitter, Instagram) typical demographic profile includes college-educated, media-savvy young people who actively engage their friends and invite them to meet in nightspots to see and be seen. Getting reviews and photos posted on social channels can provide steady bar business.
Another way to excite and engage your regular customers and attract new business from social media is to feature a celebrity bartender. The celeb can be a sports figure, author, actor, news anchor, famous chef, national figure or person of local fame. Featuring celebrity bartenders is a great way to jumpstart your marketing across all advertising channels.
If you want to reach larger audiences and compete with bigger bars and nightclubs, using marketing automation is a great way to connect. A social media campaign can include attention-getting hashtags, provide discounts for intimate gatherings and promote drink and food specials that keep people returning regularly. (Brandx can provide a low-cost promotional platform that can achieve this).
If you would like to find out more about how to use your Irish brand to its full potential in all areas of Social, Digital or Irish creativity of what works from our experience, please call or email firstname.lastname@example.org or 00353 1 603 4555 with any questions you may have or if you would like an initial free consultation on how you might want to improve your Irish pub experience.