Bushmills Irish Whiskey has announced the launch of Bushmills Red Bush, a new brand in the award-winning portfolio. This is the first new expression from The Old Bushmills Distillery for the domestic market in nearly five years.

As the Irish whiskey category escalates in popularity, consumer demand has increased for a relevant and versatile whiskey that can be enjoyed neat or with a range of mixers.

Bushmills Red Bush is a subtle and balanced expression – appealing to both whiskey enthusiasts and those new to the category, drawing new consumers into the character and flavour profile unique to Bushmills Irish Whiskey.

Matured exclusively in first-fill, medium char bourbon casks which soften the spirit, Bushmills Red Bush is a blend of triple distilled single malt and grain whiskey delivering a sweet and exceptionally smooth taste. The amber spirit offers intense aromas of toasted oak, with deep lingering caramel and vanilla notes.

The versatile expression delivers a great, effortless taste neat but also works perfectly as a long serve with a range of mixers like soda, cola or ginger ale. The Bushmills Red Bush signature serve however will be the Red & White, made using one part Red Bush and three parts white lemonade, poured over ice and garnished with a wedge of lime.

Colum Egan, Master Distiller at The Old Bushmills Distillery, comments, “While we’ve been innovating with our aged whiskeys for centuries, we’re excited to embark on a journey with the new whiskey drinker. Maturing the whiskey exclusively in first fill bourbon barrels creates a mildly sweet and extremely smooth spirit that will resonate with both frequent bourbon fans and Irish whiskey drinkers.”

“A very approachable new entry to the Bushmills range, Red Bush makes for a light, easy, and uncomplicated whiskey to sip,” said Luke O’Meara from The Liquor Rooms in Dublin.

BUSHMILLS RED BUSH is bottled at 40% ABV and is available to buy from select retailers and wholesalers.