We salute entrepreneurs from Ireland and the rest of the world who have established “small pieces of Ireland abroad” with many successful Irish Pubs.

There is great excitement around products and experiences created with authenticity, craftsmanship and character. Consumers are gravitating towards brands that offer a sense of a human touch, passion in their creation, local provenance and history. This trend is refuelling a renaissance in beer. And the explosion of new beers means people are interested in drinking beer more than ever.

This is great news for everyone in the beer business and first and foremost Irish Pubs who epitomize experiences “made of more” every day.

The Guinness brewery at St. James’s Gate has been home to some of the best brewers since the dawn of the industrial revolution. Discover the stories and culture behind Guinness as our brewers strive to improve the quality of existing stouts, reinterpret old recipes and explore new ones. https://www.youtube.com/watch?v=_nXEDZ4Ru2I

Out of the many distinctive attributes of Guinness, the one that makes its taste unique is our roasted barley, which we roast  in 3.5 ton machines that were created for coffee roasting (because no brewer roasts as much barley as we do). 230° is not enough, 235° the barley catches fire. It’s got to be 232°. That makes Guinness. https://www.youtube.com/watch?v=DBGh9jlEtM4

Guinness is just releasing a new tool to support driving traffic to pubs throughout the year; a new website called www.guinnesscelebrate.com. The site is full of ideas, tips and best practice, including more than 40 visuals (Live Sports, Guinness and Food, Promotion mechanics) and easy-to-customize posters, flyers and Facebook/Email templates. All the Guinness know-how of the pub business in just one site – waiting for you to explore it!

We look forward to seeing you at the end of February at the spiritual home of Irish Pubs.

Best regards

Guinness team