The Guinness Storehouse remains Ireland’s number one international visitor attraction and has surpassed all previous records, with a total of 1,711,281 guests passing through its doors in 2017. Since first opening to the public in 2000, the Guinness Storehouse has welcomed almost 18 million visitors.
To coincide with it’s visitor number announcement, the Guinness Storehouse also published the results of an independent economic impact report, carried out by CHL Consulting Company. The report identified Guinness Storehouse as a key factor in attracting international visitors to Ireland. 34% stated that a visit to the Guinness Storehouse played a crucial role in their decision to travel to Ireland. This translates to an economic contribution of €361.2 million over a 12 month period.
Overseas visitors to the Guinness Storehouse spend an average of €134 a day outside of the Guinness Storehouse; which in turn supports an additional 8,907 jobs. Guinness Storehouse is a significant direct employer, with 320 full-time staff and 62 seasonal workers.
In 2017, 28% of visitors to the Guinness Storehouse came from North America with 26% visiting from the UK.
Commenting on the visitor numbers, Paul Carty, Managing Director of the Guinness Storehouse said “2017 was another incredibly successful year for the Guinness Storehouse. As well as welcoming more than 1.7 million visitors through our doors we also announced details of a €16 million expansion plan which will see the iconic Gravity Bar double in size. Our aim is to position Ireland and the Guinness Storehouse as a year-round, ‘must visit’ destination and to ensure that the contribution of overseas tourism to the economy continues to expand. This year we saw a strong market diversification and visitor growth from long-haul markets in Asia Pacific. We are excited to begin the next chapter of the Guinness Storehouse and welcome even more visitors in 2018. We are very proud of the success in 2017 and of the commitment of our own team at the Guinness Storehouse and all those across the industry who work hard to promote Dublin and Ireland as a world-class destination”.
The Guinness Storehouse is continually developing its visitor experience, with plans to double the Gravity Bar in size by 2019. This year, the Guinness Storehouse opened an enhanced brewing floor and continues to develop its food offering which focuses on pairing dishes on the menu with a beer from the Guinness portfolio.
Find out more about the Guinness Storehouse at www.guinness-storehouse.com.