Irish Whiskey Museum tour and tasting

This is an exciting must-see attraction for anyone in the drinks or Irish hospitality business. Learn the origins of Irish whiskey, its rise to glory and its dramatic fall and discover its global revival through some of the new Irish whiskey brands. Enjoy the entertaining and knowledgeable guides who will bring you through the ages of Irish whiskey. A fully guided tour will be followed by a tutored tasting of 4 Irish whiskeys before you blend your own miniature (30ml) personalised bottle of whiskey to take home where you can pass on your knowledge to staff and customers. More info 

Dalcassian Wines and Spirits Mixology Masterclass at Zozimus

Hosted at Zozimus, one of Dublin’s premier, modern, cocktail bars, this exclusive masterclass will give attendees an opportunity to learn about some of the new Irish drinks brands which are blazing a trail throughout the global drinks markets. You will learn how to use these brands in your establishment, using the latest serving trends and recipes to offer your customers something different and quintessentially Irish with a modern perspective. Innovative brands such as Drumshanbo Gunpowder Irish Gin have truly refocused the global market’s love of Irish innovation and quality ingredients. Other unique products which we will be tutored on include Von Hallers Gin – A combination of German meticulous attention to detail and Irish inventiveness. Boru Vodka which carries the name of King Brian Boru, arguably Ireland’s greatest Irishman before the modern era. Walsh Whiskey range – hand crafted whiskeys from the Walsh family who have been instrumental in the revival of Irish Whiskey as a globally-recognised premium product. More info

Dinner at a top Dublin venue – Sponsored by Irish Village Dubai

After a day of sampling, networking and learning, we will need a hearty meal in one of Dublin’s finest venues with a menu of both modern and traditional Irish cuisine made with many local Irish ingredients. Relax, get a chance to absorb what we have enjoyed throughout the day and get to know other Irish pub and restaurant owners. Many tips, contacts and friends will be made in the Irish tradition of sharing a good meal, refreshments and stories in great company. More info

Guided Pub Tour in association with Hibernian Pub Company

How better to understand your own business than by “researching” the rich tapestry that it is based upon and visiting a number of iconic and constantly-surprising Dublin


pubs. Led by our knowledgeable guides at, you will visit 4 different establishments all with their own unique charm and attraction and realise why they are so successful in their own right. Of course, it would be rude not to have a drink in each pub too all in the name of research and politeness! More info

Guinness Storehouse Visit

Consistently the number one visitor attraction in Ireland and the standard-bearer for drinks tourism globally, the Guinness Storehouse is constantly improving and investing to consistently offer visitors a new experience no matter how many times they have been before. For the Irish pub or restaurant owner, it is like coming home. Understanding the story behind the unique product is a foothold in Ireland for any Irish pub owner. The inimitable story of Irish innovation, determination, success and Guinness-storehouse-logoof bringing a unique drinks experience to the wider public is something that all Irish pub and restaurant owners can relate to. It is of course, also the global benchmark for the best pint of Guinness in the world experienced in the breath-taking Gravity Bar, seven storeys above with beautiful views across the Dublin skyline and Dublin Bay. More info

Guinness Open Gate Brewery Tutored Tasting

Unlike numerous large breweries, Guinness has embraced the surge in popularity of craft beers and given the power back to their own talented brewers rather than simply buying a few craft beer brands. The exciting Guinness Open Gate Brewery is the home of brewing experimentation and innovation at St. James’s Gate, where an international team of Guinness brewers are given license to explore new recipes, reinterpret old onesGuinness-open-gate-brewery and experiment freely to bring exciting new beers to life. Open only three evenings a week for 4 hours to the ticket-buying public, this unique, small venue allows visitors to sample 4 beers, but our visit will be a unique education on numerous new releases like Hop House 13, Dublin Porter and West Indies Porter which haven’t been rolled out to all countries yet. Additionally, we will also sample other small-batch experimental beers and projects created for other markets that are currently unavailable in Ireland. More info

Tour and Lunch at BG Architectural Salvage

All Irish pubs, whether they are in Dublin or Dubai, whether they have stood for 300 years or have been built in the last year, have a blend of old and new architectural charm. The point of shipping a 40 year old live Irish tree to grow in the centre of the pub, or moving twenty tons of stone from Co.Clare to form the floor of the pub is to give not just a physical presence of Ireland in the establishment, but that unique visual and historical link to Ireland too. It adds a certain sense of authenticity to the establishment as well. Much of the essential, charming and downright quirky pieces that make their way into Irish pubs around the world are sourced by BG Architectural Salvage in Dublin. They supply everything from reclaimed doors, flooring, cobbles, back bars, lighting and other décor items. We’ll get a chance to view this Aladdin’s cave of reclaimed and re-purposed architectural treasure in their massive warehouse and yard in Dublin. Lunch and refreshments will be enjoyed here while we literally walk through many pieces of Irish history. More info

Pearse Lyons Distillery Tour

Founded by Dr Pearse Lyons, world-renowned entrepreneur, philanthropist, scientist, brewer and distiller. The Pearse Lyons Distillery is unique in many ways, not only in that they are a new distillery based in a beautiful church in Dublin’s Liberties area, but they are one of the few distilleries in Ireland who have actually produced, matured and bottled their own whiskeys instead of blending other distilleries products. Originally their boutique distillery was quietly based in Co.Carlow and they have now moved it into the site of a beautifully re-furbished church which dates back to the 12th Century. Coincidentally, Dr Lyons found after some research that a number of the estimated 100,000 people buried in the grounds of the church included his own grandfather, grand uncles and a number of other relatives. These whiskeys are not only produced by Pearse Lyons Distillery, but they are also matured in ex-bourbon barrels from his own Alltech Lexington Brewing and Distilling company in Kentucky USA. The results (as you will taste) are pretty special. More info

2017 Awards Gala Dinner

The culmination of 7 months of build-up. The Irish Pub Oscars! A black-tie occasion with over 400 owners, managers, suppliers and investors in the global Irish hospitality industry in the stunning Round Room at the Mansion House Dublin. A delicious four course dinner, drinks in salubrious surroundings in the company of the best that the industry has to offer. After 16,000 public nominations, an international judging panel and a thorough judging process, we will announce, present and celebrate those who have set and attained the highest standards of excellence in the Irish Hospitality sector in five global regions and the overall global winners of 2017. This year’s keynote speech will be delivered by Kilkenny hurling legend – Brian Cody. There will be brilliant live entertainment from Irish band The Gossip and the night will continue on into the wee hours with the Aftershow party in a top Dublin nightclub. More info

Ticket Booking

There are 3 ticket options available:

  • 2 Day Package (9th & 10th October) including Awards Gala Dinner and Brand Experience: €285 (10% discount for Premium and Full Service members)

  • 1 Day Package (10th October only) including Awards Gala Dinner and Brand Experience: €225 (10% discount for Premium and Full Service members)

  • Awards Gala Dinner Only: €150 (10% discount for Premium and Full Service members)

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