A new company based out of the famous Inishowen, The Muff Liquor Company, has launched an exciting new craft potato gin.
The Muff Liquor Company is the brainchild of Inishowen born entrepreneur Laura Bonner and her business partner Tom Russell from Manchester. This steadfast working relationship began in the world of property and was quickly cemented by their mutual appreciation for premium distilled spirits.
Gin has enjoyed an unexpected resurgence in the last number of years and The Muff Liquor Company are confident they can entice novice and seasoned gin drinkers alike with their inventive take on a classic distilled gin.
Laura’s grandfather was her inspiration for producing a potato-based spirit. She explains “My grandfather Philip McClenaghan was a well-known potato farmer in Greencastle, Inishowen. One of his many hobbies was to make a poitín with potatoes, so the idea of making a potato based spirit, inspired by my grandfather that could originate from Ireland just stuck with me. Tom loved the idea and identified with the opportunity in the craft liquor market and so, we took the plunge and I moved back home. It’s not been easy but it’s been so fulfilling to create something from scratch, with family heritage at its heart and we’re really excited to launch!”
As the business expands, Laura and Tom plan to set up their own distillery in the village of Muff on the Donegal border.
Speaking on the creation of the brand, Laura explains “The brand is visually very much inspired by the past. My grandfather kept journals of recipes for his poitín, food, and plans for things he would build around the farm. This old journal style is the basis of our brand and a lot of our visuals and will be the main theme running through our physical and digital marketing.”
Last year, gin sales dramatically increased with sales of over £1.2bn according to the Wine and Spirit Trade Association. Gin is the fastest growing spirit among Irish consumers as the public continues to embrace the trend, which is encouraging news for Laura and Tom.
The Muff Liquor Company is keen to establish itself in international markets such as the USA, Asia, Australia, and Europe as well as having a strong presence in the Irish market.
Laura and Tom also hope to release a new vodka later on in the year.
Find out more at www.themuffliquorcompany.com.