With the Arc Du Triomphe looming in the background, not even the atypically miserable Parisian weather could dampen our spirits as we gathered at the Irish Embassy for the first ever Irish Pubs Global Gathering in Paris.
While the rain brought all city traffic to a standstill and rendered a handful of confirmed attendees hor’s de combat we we’re honoured to have delegates from Paris, Lorient, La Rochelle, Cannes, Montpellier, Bordeaux and Brussels present. All in all, close to 30 pubs were represented.
All roads leading to Dublin this September for another excellent Global Gathering, it was crucial to meet and learn firsthand of the challenges and opportunities facing the Irish Pub owners and operators in France.
Notably, the much anticipated build up to Euro 2016 is tempered by the very real security challenges. To counter this, it’s massively encouraging to note the positive attitude of those present in their commitment to support the Embassy and Consular offices as a means for reaching the thousands of Irish fans forecasted to arrive in France in a matter of weeks.
Again, the contribution of the Irish pubs overseas to promoting, connecting and protecting the Irish people and image cannot be understated.
Beyond Euro 2016, sourcing staff, Irish produce and perfecting the social media channels were the key areas of discussion.
As we rapidly evolve from laptop to tablet to smartphone, the value of your social media offering increases. Through which we now have “social selling”, – which when stripped back, is the very essence of the Irish pub overseas. A social setting from which to connect, learn, sell and be sold a true taste of Ireland.
As we build for Dublin this September, we call on those present to connect with us and your peers as we strive to consolidate one of the best niches in the global hospitality sector.
In conclusion, we are extremely grateful for the support and welcome from Ambassador Byrne Nason and her team.
Additionally, we are thankful for the continual support of Bord Bia, Tourism Ireland and Enterprise Ireland, from whom each made a notable contribution from their Paris office.
If you are part of the Irish pub industry in France and are interested in getting involved, please email firstname.lastname@example.org.
Story by Cillian McGovern.