Irish Distillers has announced that Jameson Distillery Bow St. is the most-visited whiskey experience in the world – with visitor numbers topping more than 350,000 in the first year since it reopened in March 2017, following an €11M refurbishment.
Commenting on the announcement, Claire Tolan, Managing Director Jameson Brand Homes said “As is evidenced by the incredibly strong visitor figures recorded over the past year, the new-look Jameson brand home has fast become the must-visit whiskey destination in the world. In one year alone, we have welcomed visitors from over 70 countries; taught 32,000 whiskey enthusiasts how to blend whiskey and create whiskey cocktails; served over 50,000 Jameson whiskey sours; sold 25,000 personalised distillery Jameson edition bottles and facilitated four marriage proposals in John Jameson’s secret office!
“Entertainment is more immersive and interactive than ever before, and audiences place more value on storytelling and the quality of the guest experience. Our redeveloped Jameson brand home draws on technology to complement the historic surroundings of the iconic distillery to deliver an unforgettable experience. Visitors are invited to touch, smell and most importantly, taste Jameson in the original Bow St. Distillery building – this has been the key to our success in our first year. We look forward to welcoming even more visitors to Bow St. and the Jameson Distillery Midleton over the next year.”
As Jameson continues to grow, with 28 years of consecutive growth, the redeveloped Jameson brand home places storytelling at the core of the visitor experience and brings the 230-year history of Bow Street to life. Five fully-hosted tours are offered: The flagship ‘Bow St. Experience’ tasting tour focuses on the stories of Jameson’s rich heritage and on-going innovations while ‘The Whiskey Makers’ and ‘The Whiskey Shakers’ experiences provide more in-depth whiskey and cocktail masterclasses, a premium whiskey tasting in John Jameson’s secret office and a visit to Dublin’s only live Maturation Warehouse with the opportunity to sample whiskey straight from a cask.
To find our more, visit www.jamesonwhiskey.com.