Irish Distillers has announced the reopening of the home of Jameson in Smithfield, Dublin, following a total investment of €11 million. The new look Jameson Distillery Bow St. brand home, which was officially opened by Minister for Public Expenditure and Reform and Dublin Central TD Paschal Donohoe, will support the Irish Whiskey Tourism Strategy target of trebling the number of Irish whiskey tourists visiting Ireland annually, to 1.9 million by 2025. 

The newly reopened Jameson Distillery Bow St. offers three fully-guided tours: The Bow St. Experience’ tasting tour focuses on the stories of Jameson’s rich heritage and on-going innovations while ‘The Whiskey Makers’ and ‘The Whiskey Shakers’ experiences provide more in-depth whiskey and cocktail masterclasses, both including the opportunity to sample whiskey straight from a cask in the distillery’s new live maturation house.

Speaking at the opening, Minister for Public Expenditure and Reform, Paschal Donohoe TD said: “Each year, over 600,000 tourists pass through Irish whiskey visitor centres to experience first-hand the heritage behind this time-honoured spirit and hear the stories of established and emerging distilleries. The Irish Whiskey Tourism Strategy aims to treble this figure to 1.9 million visitors by 2025 and Jameson Distillery Bow St. will undoubtedly play a central role in delivering on this vision. Smithfield and its wider Dublin environs have a rich history and vibrant cultural scene which will also continue to attract and enthrall visitors from near and far.”

Construction work began in September, led by BRC Imagination Arts, Dublin based firm TOTP Architects and Flynn Management & Contractors, with approximately 100 people employed as part of the redevelopment work.

To book tickets for Jameson Distillery Bow St., visit www.jamesonwhiskey.com.