The creators of the most impressive margaritas will be invited to the live final in Dublin on 14th May, where finalists will compete to win the title of Ireland’s Best Margarita in front of a panel of international judges.
Jose Cuervo started promoting the margarita as early as 1945, aiming to build morale after World War II with a campaign called “Margarita – more than just a girl’s name”. The campaign was hugely successful and the rest as they say is history!
By definition, a margarita is made by using tequila, sweetener and citrus, but the competition is set to mix things up as participating bartenders are encouraged to use their imagination when creating their cocktails. Using Cuervo Tradicional Silver, the criteria for judging includes inventiveness and quality in both the recipe and presentation, as well as a high level of technical skill. Entrants are also encouraged to keep sustainability in mind, as well as the latest cocktail trends.
The competition winner will be awarded the title of Cuervo’s Best Margarita in Ireland, also winning a trip to the home of Jose Cuervo in Tequila, Mexico.
The star spirit for the competition, Cuervo Tradicional Silver, is an authentic 100% blue agave tequila, made using the original recipe created by Jose Antonio de Cuervo. Irresistibly refined, it is carefully bottled to conserve its flavour and finish, making it the perfect tequila for a sensational margarita.
Oli Pergl, Tequila Educator for Jose Cuervo and head judge for the competition, said: “The margarita owes its character to tequila, which is the spirit that captures the heart and soul of Mexico, including its traditions, its magic, and its history. Tequila infuses the margarita with fun and intensity and gives it an edge over other cocktails and spirits. Being a versatile cocktail, I look forward to seeing some unique recipes unfold during the competition.”
Last year’s winner, Andrew Ennis from Peruke & Periwig, won over the judges with his twist on the margarita, inspired by the terroirs of two unique ingredients; Cuervo tequila and Irish orange blossom honey.
Bartenders who are 18 years or older, and legal residents of Ireland, can enter the competition between 22nd February – 22nd April by submitting their recipes on cuervomargarita.ie.