A new whiskey museum to be developed on College Green in Dublin is to receive Government funding as will a new visitor attraction at St Patrick’s Cathedral in Dublin’s Christchurch.
€300,000 is being allocated under Fáilte Ireland’s Capital Investment Programme for these two Dublin projects which was announced by Minister for Transport, Tourism & Sport Leo Varadkar recently.
“These two city centre projects should prove a hit with tourists,” said the Minister, “St Patrick’s Cathedral gets more than 370,000 visitors every year and many of them want to learn more about the Cathedral. The new interpretative centre will tell the story of the Cathedral and the development of Dublin.
“Irish distilling is world-famous and undergoing a renaissance so the new Whiskey Museum on College Green couldn’t be more timely. It will cover all the major whiskey brands and link in with the new distilleries opening up nearby in the Liberties. Both projects should be good for businesses, retailers and jobs,” Minister Varadkar added.
Fáilte Ireland Chief Executive Shaun Quinn emphasised Dublin’s strategic importance for overseas tourism to Ireland as a whole. Three-quarters of overseas visitors stay in Dublin at some point in their trip to Ireland and tourism is worth over €1 billion to the local economy in Dublin.
“Increasingly, a successful tourism destination needs to be able to tell its story and to provide opportunities for visitors to engage with that narrative,” he said, “The projects announced today – as part of the Dublin Discovery Trail – allow us to do just that and contribute to our overall ambition of marketing Dublin as a ‘must-see’ and ‘must-do’ destination”.
Funding of €150,000 is being awarded for the development of the new Irish Whiskey Museum on the Dublin Discovery Trail. The museum will focus on the rise and fall of Irish Whiskey and its current renaissance.
In particular, it will tell the story and culture of Irish Whiskey and its impact on the global whiskey market, using interactive displays and guided tours.
Three new distilleries are being developed in the nearby Liberties area of Dublin and the museum will incorporate all Irish Whiskey brands having received endorsements from a range of distilleries large and small.
The Dublin Discovery Trail runs across the city from College Green to Kilmainham and focuses on Dublin’s culture and heritage. The Trail was developed by Fáilte Ireland, Dublin City Council and other stakeholders.
News story by Pat Nolan, Drinks Industry Ireland http://www.drinksindustryireland.ie/article.aspx?id=5071