Irish Whiskey

|Irish Whiskey
2 01, 2019

Powers Irish Whiskey unveils new Powers Quarter in Dublin

Powers Irish Whiskey has unveiled the Powers Quarter; a collaboration between six Dublin bars that each tell a different chapter of Powers’ Bold Character and its illustrious Dublin whiskey history since 1791. The six Dublin bars included lie within walking distance of the old John’s Lane distillery and original Powers bottling hall on Drury Street. The new initiative aims to celebrate the historic Powers neighbourhood by bringing to life the bars’ historic links to the brand through Powers-educated bartenders, point-of-sale and signature serves inspired by the Powers story. The new Powers Quarter covers Thomas House, Market Bar, The Oak, The Swan, Idlewild and John Fallon’s The Capstan Bar. The new collaboration is supported by social media, PR and a dedicated website on which whiskey fans can download the map and take a virtual tour. The journey is free to participate in for [...]

22 11, 2018

Introducing The Sexton Single Malt Irish Whiskey

A new breed of Irish whiskey is set to shake up the spirits category this month. Newly launched, The Sexton® Single Malt Irish Whiskey is an unexpected single malt, rich in hue, approachable in taste and memorable in flavour, and is heading to bars now from its Northern Irish home. Designed for a new modern whiskey drinker, The Sexton is just as delicious enjoyed in a cocktail as it is neat or on the rocks. Joining the market during an exciting time for the category, the new whiskey is perfectly placed to usher in a new era for Irish single malt. The Sexton is the result of the unique vision and creativity of Master Blender Alex Thomas. Thomas is one of the world’s few female whiskey blenders and brings great expertise as well as bold and exciting new thinking and ideas. Fascinated [...]

18 10, 2018

Introducing three new Irish whiskeys from Powerscourt Distillery

Fercullen Irish Whiskey The new Powerscourt Distillery in Co Wicklow has proudly unveiled its three new Irish whiskeys under the brand name Fercullen; Fercullen 14-Year Old Single Malt, Fercullen 10-Year-Old Single Grain and Fercullen Premium Blend Irish. With the release overseen by award winning Irish whiskey legend, Master Distiller Noel Sweeney, the three opening expressions form part of a planned portfolio of premium Irish whiskeys to be launched by the Powerscourt Distillery. With over 30 years experience in the whiskey industry and having formerly distilled the spirit that Fercullen uses, Noel is now also responsible for the new spirit being produced and laid down by the distillery – a unique attribute on today’s Irish whiskey landscape. “The decisions that I make impart huge influence over the spirit produced,” said Noel Sweeney. “So many choices and decisions affect the way that [...]

7 09, 2018

Irish Distillers to pilot new Jameson Cold Brew

Jameson Irish Whiskey is set to pilot a new and innovative take on the classic combination of Irish whiskey and coffee; Jameson Cold Brew. Jameson Cold Brew will be trialled in limited quantities from September 2018 in response to the growing global appetite for Irish whiskey, quality coffee and coffee-driven cocktails such as the espresso martini. Jameson Cold Brew is a combination of triple-distilled Jameson Irish Whiskey and refreshing cold brew coffee extract, crafted from the finest, 100% Fairtrade arabica beans from Columbia and Brazil. The result is a smooth, new Irish whiskey experience, with a bold coffee taste balanced with charred wood on the palate and a warming mouthfeel on the finish. The new Jameson Cold Brew is best served over ice or in a coffee cocktail, such as the Jameson Cold Brew martini or the Jameson Cold-Fashioned. The [...]

27 07, 2018

Pearse Lyons Distillery celebrates limited release 5 Year Old Single Malt Irish Whiskey

The Pearse Lyons Distillery in Dublin has released a new whiskey, the exclusive Pearse 5-Year-Old Single Malt Irish Whiskey. The single malt carries the first new five-year age statement to appear on an Irish whiskey in more than 25 years. The limited release was produced on two small-batch copper pot stills, and aged in bourbon casks. Presented in 4,000 individually numbered bottles, the product will be exclusively sold in SuperValu’s Premium Irish Whiskey section and select on-trade establishments around Ireland.  Commenting on the new whiskey, Gearoid Cahill, Head Distiller at the Pearse Lyons Distillery said, “The release of the Pearse Single Malt 5-Year-Old Irish Whiskey marks a historic milestone in the re-evolution of the Irish Whiskey distilling industry. We are really proud to introduce the first new five-year age statement Irish whiskey in Ireland in more than 25 years. Using Irish malted barley and our own special [...]

20 06, 2018

Connected in Irish Spirit With Lough Ree Distillery

Lough Ree Distillery are offering the chance to win a Free Cask of Single Pot Still Whiskey to those who sign up for The Ambassador Programme. As you raise your glass, glistening shards of golden light pass through its amber beauty, transporting you to the banks of Lough Ree. It’s all connected: the pure water, the grain-ripening sun, the glass of whiskey – your whiskey, our whiskey, Lough Ree whiskey. Your whiskey, if you have joined The Lough Ree Distillery Ambassador Programme. As part of this select group, your personal cask sits ageing in the Lough Ree Distillery warehouse. It’s the start of a connection that will make you proud and humble: proud to be part of such a vibrant and forward-looking enterprise - humbled by the enormous heritage you’re holding for future generations. Better still, those who sign up [...]

29 05, 2018

The Trouble with Irish Whiskey – Part One

Thomas Holland of Food For Thought (FFT) Magazine examines the current state of the Irish whiskey industry. This article is part one of a three-part series which was published on FFT.ie in August 2017. ORIGINS OF IRISH DISTILLERIES In the 18th century there were over 1,200 legal distilleries in Ireland, and Irish whiskey was the most popular spirit in the world. Up until recently however, there were just two distilleries left, acting as a monopoly for 30 years or so whilst Irish Distillers owned both Bushmills and Midleton. According to the Bord Bia Exports Performance & Prospects Report 2016-17, Irish Whiskey enjoyed growth of 8% in 2016, with sales of €505m. This makes it the fastest growing spirit in the world and sales have grown by 300% over the last decade. They are predicted to double by 2020 and, by [...]

11 04, 2018

Jameson Distillery Bow St. celebrates first birthday as most-visited whiskey experience in the world

Irish Distillers has announced that Jameson Distillery Bow St. is the most-visited whiskey experience in the world – with visitor numbers topping more than 350,000 in the first year since it reopened in March 2017, following an €11M refurbishment. Commenting on the announcement, Claire Tolan, Managing Director Jameson Brand Homes said “As is evidenced by the incredibly strong visitor figures recorded over the past year, the new-look Jameson brand home has fast become the must-visit whiskey destination in the world. In one year alone, we have welcomed visitors from over 70 countries; taught 32,000 whiskey enthusiasts how to blend whiskey and create whiskey cocktails; served over 50,000 Jameson whiskey sours; sold 25,000 personalised distillery Jameson edition bottles and facilitated four marriage proposals in John Jameson’s secret office! “Entertainment is more immersive and interactive than ever before, and audiences place more [...]

6 03, 2018

Jameson Irish Whiskey unveils new global campaign

Jameson Irish Whiskey has unveiled its latest advertising campaign, entitled ‘Taste, That’s Why’. The new campaign launches across television, out of home, digital, display and social media in the USA this month, ahead of a wider roll-out later in the year. Two films that reimagine true stories about Jameson and its workers have been created by TBWA Dublin, produced in Ireland and directed by award winning Dutch filmmaker Matthijs van Heijningen. The first film, entitled ‘Scully was to Blame’, charts a story of redemption for Bill Scully in late 19th Century Dublin. Working on the Bow Street distillery floor, Scully absentmindedly makes a mistake during the third distillation in the production of Jameson – wasting gallons of precious distillate. The second film, ‘Coopers’, follows the tale of Dempsey and Flanagan, master and apprentice Coopers at the modern-day Midleton Distillery in [...]

5 02, 2018

Jameson reveals annual St. Patrick’s Day Bottle for 2018

Jameson Irish whiskey has kicked off St. Patrick’s Day for 2018 with its seventh annual limited-edition bottle design. For this year’s design, Jameson has collaborated with a group of artists, representing the bravery, unity and opportunities that are possible when friends come together. The design process was led by Irish illustrator Claudine O’Sullivan, who recruitied two of her close friends from different creative fields to form a collective to curate the label. Irish photographer Leonn Ward and British designer, Alex Mellon, joined O’Sullivan, resulting in a design that celebrates the openness and spirit of friendship that Ireland is renowned for. The bottle is inspired by the Fianna; mythological Irish warriors known for valuing loyalty and bravery – the foundation of every strong friendship. Claudine’s soaring eagle, drawn by hand, is to represent the unity felt by the silhouette of three [...]