18 10, 2018

Introducing three new Irish whiskeys from Powerscourt Distillery

Fercullen Irish Whiskey The new Powerscourt Distillery in Co Wicklow has proudly unveiled its three new Irish whiskeys under the brand name Fercullen; Fercullen 14-Year Old Single Malt, Fercullen 10-Year-Old Single Grain and Fercullen Premium Blend Irish. With the release overseen by award winning Irish whiskey legend, Master Distiller Noel Sweeney, the three opening expressions form part of a planned portfolio of premium Irish whiskeys to be launched by the Powerscourt Distillery. With over 30 years experience in the whiskey industry and having formerly distilled the spirit that Fercullen uses, Noel is now also responsible for the new spirit being produced and laid down by the distillery – a unique attribute on today’s Irish whiskey landscape. “The decisions that I make impart huge influence over the spirit produced,” said Noel Sweeney. “So many choices and decisions affect the way that [...]

22 01, 2018

Tourism Ireland launches 2018 marketing plans for North America

Tourism Ireland in the United States has launched its marketing plans for 2018. The launch took place at an event in New York, which was attended by leading tour operators, travel agents and journalists from the tri-State area. For 2018, Tourism Ireland is aiming to surpass the record-breaking performance of 2017 and to grow revenue from North American visitors by +7%. Tourism Ireland’s extensive programme of targeted activity in the US for 2018 is already under way. A major television campaign is running on ABC, NBC, and CBS in five priority markets: New York, Boston, Chicago, Philadelphia and Washington DC. The current campaign is complemented by extensive digital advertising and social media activity, specially designed to stimulate spring and summer travel to Ireland. The outlook for 2018 is very positive, with more airline seats than ever before between North America [...]

9 01, 2018

Visitor numbers up 11% for Irish whiskey distilleries in 2017

According to new figures published by the Irish Whiskey Association, the number of visitors to Irish whiskey distillery visitor centres reached 814,000 in 2017. This marks an increase of over 11% from 2016, which saw 733,000 visitors. In 2015, 653,000 visitors were recorded. The Irish Whiskey Association published the Irish Whiskey Tourism Strategy in 2015 to support this growth. Two new distillery visitor centres opened during 2017 at Slane Distillery in Co. Meath and Pearse Lyons Distillery in Dublin, with another new distillery visitor centre due to open this month at Rademon Estate Distillery in Co. Down. 2018 is also likely to see further visitor centres opening at new whiskey distilleries in locations ranging from Clonakilty, to Drogheda, to Dublin 8. Irish Whiskey Association members plan to open at least 10 more visitor centres in the coming years. Currently, a [...]

8 01, 2018

Guinness Storehouse celebrates 1.7 million visitors in 2017

The Guinness Storehouse remains Ireland’s number one international visitor attraction and has surpassed all previous records, with a total of 1,711,281 guests passing through its doors in 2017. Since first opening to the public in 2000, the Guinness Storehouse has welcomed almost 18 million visitors.  To coincide with it’s visitor number announcement, the Guinness Storehouse also published the results of an independent economic impact report, carried out by CHL Consulting Company. The report identified Guinness Storehouse as a key factor in attracting international visitors to Ireland. 34% stated that a visit to the Guinness Storehouse played a crucial role in their decision to travel to Ireland. This translates to an economic contribution of €361.2 million over a 12 month period. Overseas visitors to the Guinness Storehouse spend an average of €134 a day outside of the Guinness Storehouse; which in [...]

8 12, 2017

Tourism Ireland has launched first ever tourism campaign in space

Tourism Ireland’s interstellar tourism campaign has taken off, highlighting a destination that is truly “out of this world”. As Star Wars fans around the world eagerly await the new film, Star Wars: The Last Jedi, Tourism Ireland is celebrating the upcoming release with a fun publicity stunt – the first ever tourism campaign in space. Perched above the earth in space, a billboard ad is highlighting “Earth’s Wild Atlantic Way” with an image of Skellig Michael, otherwise known as Luke Skywalker’s hide-out in Star Wars: The Last Jedi. The billboard was launched into space using a weather balloon, to reach a peak altitude of 33,390 metres – where a photo and short film of the ad were then captured. The aim is to create some excitement just before The Last Jedi is released and to remind fans everywhere that locations [...]

30 08, 2017

West Cork Named As Ireland’s Premier Foodie Destination

The Restaurants Association of Ireland is delighted to declare West Cork as the winners of Foodie Destinations 2017. The winner was announced at an event held in the Headfort Arms Hotel in the home of last year’s winners Boyne Valley on 29th August. After a rigorous few weeks of applications, regional judging visits and over 10,000 online votes, West Cork was declared the winner after beating out some of the best finalists the competition has seen to date. From events and programmes like the annual Taste of West Cork Food Festival and Cork Character Cafes, to the pride and passion that West Cork food producers and retailers have about their locally made products, they have set the benchmark for food tourism in Ireland. The top five finalists in this year’s Foodie Destinations competition are as follows; West Cork Boyne Valley [...]

10 04, 2017

Ireland ranked No 3 in the world for tourism marketing and branding

The World Economic Forum has announced the results of its global Travel & Tourism Competitiveness Index 2017. The biennial report ranks Ireland at number three in the world, out of 136 countries, for ‘effectiveness of marketing and branding to attract tourists’. 

Ireland has moved from number five in the world, when the index was last compiled in 2015, to number three – ahead of countries including Spain, the United Kingdom, the United States, Australia and France. Niall Gibbons, CEO of Tourism Ireland, said: “I am really pleased to see that Ireland has moved up to third position in the world for tourism marketing and branding, out of 136 countries. The international tourism marketplace is an extremely competitive one and we are constantly looking at innovative and engaging ways to reach potential holidaymakers, to ensure the island of Ireland stands out [...]

8 03, 2017

Jameson Distillery in Dublin has re-opened following €11 million investment

Irish Distillers has announced the reopening of the home of Jameson in Smithfield, Dublin, following a total investment of €11 million. The new look Jameson Distillery Bow St. brand home, which was officially opened by Minister for Public Expenditure and Reform and Dublin Central TD Paschal Donohoe, will support the Irish Whiskey Tourism Strategy target of trebling the number of Irish whiskey tourists visiting Ireland annually, to 1.9 million by 2025.  The newly reopened Jameson Distillery Bow St. offers three fully-guided tours: The Bow St. Experience’ tasting tour focuses on the stories of Jameson’s rich heritage and on-going innovations while ‘The Whiskey Makers’ and ‘The Whiskey Shakers’ experiences provide more in-depth whiskey and cocktail masterclasses, both including the opportunity to sample whiskey straight from a cask in the distillery’s new live maturation house. Speaking at the opening, Minister for Public [...]

8 03, 2017

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23 02, 2017

Tourism Ireland announces Global Greening line-up for St Patrick’s Day 2017

Tourism Ireland has announced some of the famous attractions and sites around the world that will be going green for St Patrick’s Day this year. The annual initiative sees a host of major landmarks around the world turn green for St Patrick’s Day. Now in its eighth year, Tourism Ireland’s unique global campaign has grown from strength to strength, with lots of new landmarks signing up to take part this year. New landmarks for 2017 include One World Trade Center, City Hall in London, Heron Tower in London, Plaça de Catalunya and the fountains on Gran Via in Barcelona, Pozzo di San Patrizio (St Patrick’s Well) in Orvieto, the four principal monuments in the town of Cosenza (Calabria), City Hall in Antwerp (a UNESCO World Heritage Site), the Cloth Hall in Ypres, Matsue Castle in Japan, Gwangandaegyo (Diamond Bridge) in South [...]