Powers Irish Whiskey has unveiled the Powers Quarter; a collaboration between six Dublin bars that each tell a different chapter of Powers’ Bold Character and its illustrious Dublin whiskey history since 1791.
The six Dublin bars included lie within walking distance of the old John’s Lane distillery and original Powers bottling hall on Drury Street. The new initiative aims to celebrate the historic Powers neighbourhood by bringing to life the bars’ historic links to the brand through Powers-educated bartenders, point-of-sale and signature serves inspired by the Powers story.
The new Powers Quarter covers Thomas House, Market Bar, The Oak, The Swan, Idlewild and John Fallon’s The Capstan Bar.
The new collaboration is supported by social media, PR and a dedicated website on which whiskey fans can download the map and take a virtual tour. The journey is free to participate in for Irish whiskey fans and will also be used by Powers for educational visits with the trade, bartenders and distributors from around the world and within the Pernod Ricard network.
Carol Quinn, Archivist at Irish Distillers, commented “For generations, the Powers distillery at John’s Lane shaped the development of the area around it through the direct employment of families, provision of houses for workers and even the maintenance of the local streets. While Powers went on to become a global success story over the past two hundred years, its heart always remained in Dublin and its public houses over the years.
“In fact, Powers’ founder, James Powers, was a publican himself and his pub on John’s Lane stayed within the family until the closure of the distillery in the 1970s, so it only seems right that we honour the legacy of Powers and bring more of its Dublin history to light through six bars and put Powers firmly back on the whiskey map of Dublin. Across the Powers Quarter, Irish whiskey connoisseurs and casual fans alike can enjoy a sip back in time and learn about the true character of the Powers family as purveyors of Irish whiskey – and with whiskey tourism in Dublin booming to almost 400,000 visitors last year, we are confident that the Powers Quarter will enchant a whole new generation of whiskey fans.”
To find out more about the Powers Quarter, see www.powerswhiskey.com/pq.