According to a survey conducted by Amárach Research, more than half (55%) of native Irish people visit Irish pubs when travelling abroad. The survey, conducted among 1,000 people, was commissioned by the Drinks Industry Group of Ireland (DIGI) to track sentiment towards Ireland’s drinks and hospitality sector.
The survey also showed that nearly two thirds (63%) of people celebrate family occasions like birthday parties, communions and christenings in the local pub, restaurant or hotel. 47% of people associate their local pub with ‘socialising’, 48% with a ‘friendly atmosphere’ and almost one in five (19%) with tradition.
The research results highlight the central role that Ireland’s pub and hospitality industry plays in Irish communities within Ireland and also internationally, as a social hub and an employer.
27% of Irish people either currently work in a pub, hotel, restaurant or off-licence, or have done in the past – one quarter work or have worked in the industry for up to two years, and over half (52%) full time.
“Our research shows that to the majority of Irish people, the local pub is the bedrock of their community, bringing friends and family together. The wider hospitality sector is also a major employer for a sizeable portion of the Irish workforce, and an important training ground for important life and interpersonal skills,” said Donall O’Keeffe, Secretary of DIGI and Chief Executive of the Licensed Vintners Association (LVA).