NOW, MORE THAN EVER, HAVING A WEBSITE FOR YOUR IRISH PUB HAS BECOME MANDATORY.

There are many social networking sites, such as Facebook, which adequately allow you to set up a business page, but what happens if you want to step into the larger on-line arena and build a website?

This is where you would approach a web design company.

Sometimes web designers can offload an index of terminology, which can be confusing and alienating to someone who has never heard of a ‘Browser’, yet has heard of ‘Internet Explorer’…

Today we look at the very basics of web-design jargon and the most likely terms which might crop up in a conversation when building a website. A number of these terms will be covered in greater detail in future, though, for the moment, here are some of the more likely terms you will come across…

Browser:

This is a piece of software used to access the Internet. Examples include Safari, Firefox, Internet Explorer and Chrome amongst others. A browser is used to read HTML.

Blogging:

Blogging has become hugely popular in recent years and has now become a must for engaging with your audience directly. This is a simple on-line journal or diary that can be used to inform your customers about all upcoming events, changes to your menus etcetera. A blog can be created using on-line tools such as Blogger (which is owned by Google and has the benefit of its search engine power) or WordPress. You can check out the Irish Pubs Global blog, powered by wordpress, by clicking here.

CMS:

CMS (Content Management System) is defined as a set of controls which allow a person to update a website by simply clicking a series of buttons or by entering straight-forward text. The greatest benefit of CMS is that requires little to no understanding of code. WordPress or Blogger are examples of a CMS.

CSS:

CSS (Cascading Style Sheet) is a type of code that alters the look or functionality of your website over a series of pages. If you wanted to have a consistent colour for certain fonts over a series of pages, you can create a single style across a wide number of webpages without having to code each one individually.

Domain Name:

This simply refers to your websites address. www.irishpubsglobal.com is the domain name for this website.

eCommerce:

This is a term for buying and selling items over the Internet. The most popular examples of eCommerce sites include Amazon and Ebay. eCommerce can also be implemented as a service for a site; examples of this can be seen on our own site with our annual membership payments.

Home Page:

This is the main page of your website which people arrive at if they type in your web address into their browser.

Host Site:

A hosting site acts as a storage point for your website, such as hostmonster. Sites such as this can also offer website building tools and the option to buy and register web addresses.

HTML:

HTML (Hypertext Markup Language) is a language used to build websites. These days, you do not have to be fluent in HTML to build a website.

Keywords:

Keywords are a subcategory of Metatags. These are words or phrases which are linked to a specific page or an entire website, which sums up its content. Keywords are used by Search Engines (such as Google.com) to index sites.

Metatags:

A collection of information that described your website which is split up into a number of categories including the title, description and keywords. You can also include other Metatags, though these three are the most widely used ones.

RSS:

RSS (Really Simple Syndication) is a process where you send information or content from your site or blog to a subscription feed. To learn more about RSS, click on this link.

SEO:

SEO (Search Engine Optimisation) is a method of using Metatags, Keywords and other items, which will help improve your chances of being indexed and rated highly by search engines like Google.