Having a Wi-Fi Connection for your Irish Pub is pretty much mandatory. A recent survey, conducted in Ireland by Molson Coors, suggests that more than half of 18 to 24-year-olds would go to the pub more often if free Wi-Fi was made available.

Niall Phelan, Molson Coors Ireland’s Country Manager, said that; “While price is typically a barrier to growth in a stagnant economy, the research illustrates that by offering value-added services like free WiFi, pubs can meet customer expectations and attract footfall without actually resorting to ongoing price reductions.”

As Wi-Fi becomes more and more commonplace, it’s important to understand exactly what Wi-Fi is and what benefits can come from it.

Wi-fi is an acronym for Wireless Fidelity, a set of standards for transmitting data over a wireless network. Wi-Fi offers a connection radius of usually 20 meters (65 feet), though this varies.

Setting up Wi-Fi simply requires an investment in a broadband connection and a Wi-Fi router. In most cases, the router will be sent to you from the company that you are getting your connection, along with a password, which explains how to connect to your Wi-Fi router. It is as simple as that.

The beauty of Wi-Fi is that it allows exchange of data over a network without the need for wires, hence the term of a wireless connection. This allows anyone with a device, such as a computer or smartphone to connect to your Wi-Fi.

Irish pub owners can also turn to Wi-Fi hotspot suppliers who provide a secure wireless Internet solution, such as free-hotspot, which offer packages to promote your business as a Hotspot, including promotional materials and listing as a Free Hotspot on various directories.

The benefits of adding Wi-Fi to your pub are many, however, the key advantages to having Wi-FI in your pub include;

• Attracting new customers

• Enticing customers to stay longer which leads to increased revenue.

• Builds customer loyality.

• Advertising revenue through campaign creation

With the use of such products such as Skype and Viber on the rise, along with social networking, viewing social channels or general web browsing, it is becoming increasingly important to recognize Wi-Fi for its huge marketing potential both now and far into the future.